How do small charities rate their marketing and communications skills?

In 2018-19, small charities were more likely to rate their skills in areas of marketing and communication as ‘excellent’ or ‘very good’ than in previous years.
The largest area of improvement was in social media, where nearly half (46%) of small charities rated their skills in social media as ‘excellent’ or ‘very good’, an increase of 10% since 2014-15.

In this site, we define a small charity as a voluntary or community organisation with an annual income of less than £1m...

We use data from a wide range of organisations that hold data and evidence on small charities...

Find out more about the data we use